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Data-driven analysis on animal rights and plant-based diets.

Getting your protein from grass-fed beef does not spare more sentient animal lives than plant-based sources.

For nearly a decade Professor Mike Archer at the University of New South Wales has accused vegetarians and vegans of having ‘more animal blood’ on their hands.¹ ² He claims that getting your protein from plants instead of (grass-fed) meats will end up costing the lives of at least 25 times more sentient animals. Although this claim has gone viral as an ethical rebuke of plant-based diets, it is not empirically true. Not even close to what he figures.

Mike’s claim rests upon poor attempts to estimate and compare the number of sentient animals killed producing a kilogram of protein…


Survey research reveals what is motivating Australians to follow a plant-based diet.

The ABC’s 2019 Australia Talks National Survey questioned nearly 55,000 Australians on their attitudes and behaviours, including whether they followed a plant-based diet and why.¹ This post takes a look at the responses people gave as their main reason for being a vegan or vegetarian.

Breaking down responses by demographic characteristics, it compares the main motives of vegans and vegetarians by gender, age, ethnicity and location. Doing so lets us identify whether certain motives (e.g. the environment) seem to resonate more with specific sectors of the Australian population (e.g. young adults) when it comes to diet change. …


By vstats.

Australians should replace the animal products they consume with plant-based alternatives. Here are nine reasons why:

For your health:

1. Vegetarians and vegans are Australia’s healthiest eaters according to nation’s largest ever diet study by the CSIRO.

Australia’s vegetarians and vegans have the best quality diet among the population, according to the country’s largest ever diet study, the CSIRO Healthy Diet Score 2016.¹ Surveying 86,500 Australians, it compared the eating habits of the typical adult with those who follow special diets, such as low-carb and low-fat. ‘Those avoiding meat or animal products (vegetarians or vegans) had the highest Diet Score,the CSIRO reports.²

2. Plant-based diets reduce risk of chronic disease, including obesity, heart disease, type 2 diabetes and some cancers.

Australia’s biggest killer is chronic disease. Our current eating habits, which the CSIRO describes as a ‘shocker,’ are…


Aussies are more concerned than ever about farm animal welfare. By going vegan, a single person can spare 2,000+ farm animal lives. Nationally, we could spare billions.

By vstats.

Here are three reasons why Australians should go vegan for the animals:

1. Over six billion Australian farm animals were slaughtered for meat in the 2010s.

Australian slaughterhouses churned through billions of lives last decade. From 2010 to 2019, 6.3 billion farm animals¹— cows and calves, sheep and lambs, pigs, and chickens — were slaughtered and butchered for their meat in this country.²

The numbers killed escalated over the decade. By 2020, a new industry milestone was reached, annual slaughters surpassed 700 million. That is nearly 2 million livestock killings per day.

Meat eating subjects Australia’s farm animals to extreme violence on a scale that is hard to fathom.

2. Australians can personally spare 2000+ farm animal lives with a meat-free diet.


Australian vegetarian and vegans are the country’s healthiest eaters. Plant-based diets guard against the risk of both chronic and infectious diseases.

There are 3 big health benefits of plant-based diets that every Aussie should know about:

1. Vegetarians and vegans are Australia’s healthiest eaters according to nation’s largest ever diet study by the CSIRO.

Australia’s vegetarians and vegans have the best quality diet among the population, according to the country’s largest ever diet study, the CSIRO Healthy Diet Score 2016.¹ Surveying 86,500 Australians, it compared the eating habits of the typical adult with those who follow special diets, such as low-carb and low-fat. ‘Those avoiding meat or animal products (vegetarians or vegans) had the highest Diet Score,’ the CSIRO reports.²

2. Plant-based diets reduce risk of chronic disease, including obesity, heart disease, type 2 diabetes and some cancers.

Australia’s biggest killer is chronic disease. Our current eating habits, which the CSIRO describes as a ‘shocker,’ are behind growing rates of obesity, heart disease, type 2 diabetes, and one-third of all cancers.³

Not…


Few Australians are aware of the livestock industry’s massive role in driving deforestation, climate change, and grain-use in this country.

There are 3 ways farming animals for food and fibre harms our environment that every Aussie should know about:

1. Animal agriculture is by far Australia’s biggest driver of deforestation and habitat loss. It is responsible for ¾ of nationwide land clearing.

Three-quarters (76%) of land clearing and deforestation in Australia is for animal agriculture. An average of 334 thousand hectares of forest land were cleared per year to graze and intensively rear farm animals between 2015 and 2019, according to the latest figures available in Australia’s National Inventory Report.¹ ² Only 4% of land clearing was for crop farming by comparison.³ Every ‘other’ purpose combined, from plantations to mining to residential infrastructure, amounted to 20%. …


Aussies following plant-based diets scored highest in nation’s largest ever diet study.

Australia’s vegetarians and vegans have the best quality diet among the population, according to the country’s largest ever diet study, the CSIRO Healthy Diet Score 2016.¹ Surveying 86,500 Australians, it compared the eating habits of the typical adult with those who follow special diets, such as low-carb and low-fat. ‘Those avoiding meat or animal products (vegetarians or vegans) had the highest Diet Score,’ the CSIRO reports.²

In general, Australia’s eating habits were labelled a ‘shocker.’³ The country consumes too much saturated fat, sugar and salt, and too little fruit and vegetables. …


It takes a lot of grain to make a bit of meat.

It takes a lot of grain to make a bit of meat. Feed grain demand from ‘livestock industries is a key driver of grain production’ in Australia, according to the government’s Grains Research and Development Corporation.¹ The livestock industry’s own Feed Grain Supply and Demand report finds that food for farm animals is ‘by far the largest domestic market for Australian grain.’² The latest industry figures³ reveal that two-thirds (68%) of grain-use within Australia went towards feeding livestock in 2017–18 (see Figure 1).

Figure 1. Breakdown of domestic use of Australian grain.

Feed used up nearly 11 million tonnes of…


The livestock industry is the country’s second biggest contributor to climate change.

Animal agriculture is a ‘significant contributor’ to climate change at the global level, the Food and Agriculture Organization of the United Nations reports.¹ It is also the case at the national level here in Australia. Farming livestock for food and fibre has been responsible for one-quarter (25%) of the country’s total net greenhouse gas emissions since 1990, UNFCCC data reveals.² That is a massive share. For some perspective, crop farming only generated 4% of Australia’s net emissions during this same period (1990 to 2018).

Figure 1. Australia’s top 4 emitters: cumulative emissions in billion tonnes CO2-e.

Emissions related to animal…


Australians can spare thousands of lives by cutting meat from their diets.

Your typical Australian will eat more than two thousand farm animals during their life.

  • Based on current dietary habits, Australians are eating 25 farm animals per year.¹
  • Over a lifespan, this would add up to 2,064 livestock being killed for meat, including 1,994 chickens, 32 sheep, 29 pigs and 9 cows.

The estimates above are based on official figures on livestock slaughters, meat production and meat consumption available from the Australian Bureau of Agricultural and Resource Economics and Sciences.² …

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